Product Design Case Studies
Selected Work. Real Products. Real Problems.
A collection of UX and UI case studies across SaaS, fintech, mobile apps and creator platforms.
SnackMate Redesigning the Vending Experience Through Mobile UX
A mobile UX and service design concept for iOS, exploring how real time stock visibility, streamlined mobile checkout and a structured user journey can eliminate the friction points that make traditional vending unreliable and frustrating to use.
Mobile App UX Design
Service Design
View Project
SnackMate Redesigning the Vending Experience Through Mobile UX
A mobile UX and service design concept for iOS, exploring how real time stock visibility, streamlined mobile checkout and a structured user journey can eliminate the friction points that make traditional vending unreliable and frustrating to use.
Mobile App UX Design
Service Design
View Project
SnackMate Redesigning the Vending Experience Through Mobile UX
A mobile UX and service design concept for iOS, exploring how real time stock visibility, streamlined mobile checkout and a structured user journey can eliminate the friction points that make traditional vending unreliable and frustrating to use.
Mobile App UX Design
Service Design
View Project
Campaign Analytics Dashboard Redesign for a SaaS Creator Platform
A UX and UI redesign of a SaaS campaign analytics dashboard for iOS and Android, transforming fragmented data into a clear, decision-ready experience for creators and marketing teams.
Analytics Dashboard UX
Data Visualisation
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Campaign Analytics Dashboard Redesign for a SaaS Creator Platform
A UX and UI redesign of a SaaS campaign analytics dashboard for iOS and Android, transforming fragmented data into a clear, decision-ready experience for creators and marketing teams.
Analytics Dashboard UX
Data Visualisation
View Project
Campaign Analytics Dashboard Redesign for a SaaS Creator Platform
A UX and UI redesign of a SaaS campaign analytics dashboard for iOS and Android, transforming fragmented data into a clear, decision-ready experience for creators and marketing teams.
Analytics Dashboard UX
Data Visualisation
View Project
From Fragmented Tools to a Unified Affiliate Workflow on Mobile
Designing the end to end affiliate experience within a live SaaS creator platform for iOS and Android, consolidating brand discovery, link management, performance analytics and earnings into one cohesive mobile workflow.
Affiliate UX Design
Creator Revenue Design
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From Fragmented Tools to a Unified Affiliate Workflow on Mobile
Designing the end to end affiliate experience within a live SaaS creator platform for iOS and Android, consolidating brand discovery, link management, performance analytics and earnings into one cohesive mobile workflow.
Affiliate UX Design
Creator Revenue Design
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From Fragmented Tools to a Unified Affiliate Workflow on Mobile
Designing the end to end affiliate experience within a live SaaS creator platform for iOS and Android, consolidating brand discovery, link management, performance analytics and earnings into one cohesive mobile workflow.
Affiliate UX Design
Creator Revenue Design
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Designing Core Product Experiences for a Live Creator Platform
Scaling UX and UI design across multiple interconnected product areas within a live iOS and Android creator platform, balancing usability, consistency and product growth simultaneously.
Creator Platform UX
Mobile Product Design
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Designing Core Product Experiences for a Live Creator Platform
Scaling UX and UI design across multiple interconnected product areas within a live iOS and Android creator platform, balancing usability, consistency and product growth simultaneously.
Creator Platform UX
Mobile Product Design
View Project
Designing Core Product Experiences for a Live Creator Platform
Scaling UX and UI design across multiple interconnected product areas within a live iOS and Android creator platform, balancing usability, consistency and product growth simultaneously.
Creator Platform UX
Mobile Product Design
View Project
Creator Platform Onboarding Experience Redesign
Redesigning the first time user experience for a live iOS and Android creator platform, reducing registration friction, improving activation rates and building trust before users reach the core product.
Onboarding UX Design
Mobile Product Design
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Creator Platform Onboarding Experience Redesign
Redesigning the first time user experience for a live iOS and Android creator platform, reducing registration friction, improving activation rates and building trust before users reach the core product.
Onboarding UX Design
Mobile Product Design
View Project
Creator Platform Onboarding Experience Redesign
Redesigning the first time user experience for a live iOS and Android creator platform, reducing registration friction, improving activation rates and building trust before users reach the core product.
Onboarding UX Design
Mobile Product Design
View Project
Trusted by Professionals
Most of my client work sits behind NDAs, white-label projects and products I can’t fully show publicly. So here are a few words from people I’ve worked with along the way.
Nelu has been part of our product journey for over 4 years now and the impact has been real. He has a genuine talent for taking something complicated and making it feel simple, which sounds easy until you try to find someone who can actually do it.
From early UX thinking through to the final interface, he's been consistent, communicative, and deeply invested in getting things right. He cares about the product, not just the brief.
Neil Ellul
Head of Product, Sway Me Good
Fintech leaves no room for unclear thinking. Nelu understood the compliance constraints, the edge cases, and the users who don't have patience for confusion. He designed around all of it without being asked. He asked the right questions, pushed back when it mattered, and delivered flows that actually worked under real pressure. That combination of product thinking and design craft is genuinely difficult to find.
Product Manager
Macropay
Getting genuinely useful feedback from platform contributors is rarer than you'd think. Nelu was one of the exceptions. He never gave surface impressions, he identified exactly where something broke down and explained why it mattered to the user. Session after session, across very different products, that precision never slipped. The teams on the other side always had something concrete to act on.
Success Team
UserTesting.com
At the point we brought Nelu in, our product had outgrown its UX and we needed someone who could make sense of it quickly. He got up to speed fast, asked smart questions and gave us a clear path forward without overcomplicating things. Collaborative, focused and always user centred even when conversations got technical. Exactly the kind of designer you want when the product needs real clarity.
Victor
CEO, Finovra
Trusted by Professionals
Most of my client work sits behind NDAs, white-label projects and products I can’t fully show publicly. So here are a few words from people I’ve worked with along the way.
Nelu has been part of our product journey for over 4 years now and the impact has been real. He has a genuine talent for taking something complicated and making it feel simple, which sounds easy until you try to find someone who can actually do it.
From early UX thinking through to the final interface, he's been consistent, communicative, and deeply invested in getting things right. He cares about the product, not just the brief.
Neil Ellul
Head of Product, Sway Me Good
Fintech leaves no room for unclear thinking. Nelu understood the compliance constraints, the edge cases, and the users who don't have patience for confusion. He designed around all of it without being asked. He asked the right questions, pushed back when it mattered, and delivered flows that actually worked under real pressure. That combination of product thinking and design craft is genuinely difficult to find.
Product Manager
Macropay
Getting genuinely useful feedback from platform contributors is rarer than you'd think. Nelu was one of the exceptions. He never gave surface impressions, he identified exactly where something broke down and explained why it mattered to the user. Session after session, across very different products, that precision never slipped. The teams on the other side always had something concrete to act on.
Success Team
UserTesting.com
At the point we brought Nelu in, our product had outgrown its UX and we needed someone who could make sense of it quickly. He got up to speed fast, asked smart questions and gave us a clear path forward without overcomplicating things. Collaborative, focused and always user centred even when conversations got technical. Exactly the kind of designer you want when the product needs real clarity.
Victor
CEO, Finovra
Trusted by Professionals
Most of my client work sits behind NDAs, white-label projects and products I can’t fully show publicly. So here are a few words from people I’ve worked with along the way.
Nelu has been part of our product journey for over 4 years now and the impact has been real. He has a genuine talent for taking something complicated and making it feel simple, which sounds easy until you try to find someone who can actually do it.
From early UX thinking through to the final interface, he's been consistent, communicative, and deeply invested in getting things right. He cares about the product, not just the brief.
Neil Ellul
Head of Product, Sway Me Good
Fintech leaves no room for unclear thinking. Nelu understood the compliance constraints, the edge cases, and the users who don't have patience for confusion. He designed around all of it without being asked. He asked the right questions, pushed back when it mattered, and delivered flows that actually worked under real pressure. That combination of product thinking and design craft is genuinely difficult to find.
Product Manager
Macropay
Getting genuinely useful feedback from platform contributors is rarer than you'd think. Nelu was one of the exceptions. He never gave surface impressions, he identified exactly where something broke down and explained why it mattered to the user. Session after session, across very different products, that precision never slipped. The teams on the other side always had something concrete to act on.
Success Team
UserTesting.com
At the point we brought Nelu in, our product had outgrown its UX and we needed someone who could make sense of it quickly. He got up to speed fast, asked smart questions and gave us a clear path forward without overcomplicating things. Collaborative, focused and always user centred even when conversations got technical. Exactly the kind of designer you want when the product needs real clarity.
Victor
CEO, Finovra
Trusted by Professionals
Trusted by Professionals
Most of my client work sits behind NDAs, white-label projects and products I can’t fully show publicly. So here are a few words from people I’ve worked with along the way.
Nelu has been part of our product journey for over 4 years now and the impact has been real. He has a genuine talent for taking something complicated and making it feel simple, which sounds easy until you try to find someone who can actually do it.
From early UX thinking through to the final interface, he's been consistent, communicative, and deeply invested in getting things right. He cares about the product, not just the brief.
Neil Ellul
Head of Product, Sway Me Good
Fintech leaves no room for unclear thinking. Nelu understood the compliance constraints, the edge cases, and the users who don't have patience for confusion. He designed around all of it without being asked. He asked the right questions, pushed back when it mattered, and delivered flows that actually worked under real pressure. That combination of product thinking and design craft is genuinely difficult to find.
Product Manager
Macropay
Getting genuinely useful feedback from platform contributors is rarer than you'd think. Nelu was one of the exceptions. He never gave surface impressions, he identified exactly where something broke down and explained why it mattered to the user. Session after session, across very different products, that precision never slipped. The teams on the other side always had something concrete to act on.
Success Team
UserTesting.com
At the point we brought Nelu in, our product had outgrown its UX and we needed someone who could make sense of it quickly. He got up to speed fast, asked smart questions and gave us a clear path forward without overcomplicating things. Collaborative, focused and always user centred even when conversations got technical. Exactly the kind of designer you want when the product needs real clarity.
Victor
CEO, Finovra
Nelu Cretu - UX/UI Product Designer
Your users deserve a better experience.
Let's fix that.
Nelu Cretu © 2025. All rights reserved.
Nelu Cretu - UX/UI Product Designer
Your users deserve a better experience.
Let's fix that.
Nelu Cretu © 2025. All rights reserved.
Nelu Cretu - UX/UI Product Designer
Your users deserve a better experience.
Let's fix that.
Nelu Cretu © 2025. All rights reserved.