Creator Economy
Creator Platform Onboarding Experience Redesign
Redesigning the first time user experience for a live iOS and Android creator platform, reducing registration friction, improving activation rates and building trust before users reach the core product.
Redesigning the first time user experience for a live iOS and Android creator platform, reducing registration friction, improving activation rates and building trust before users reach the core product.
Company Name
Company Name
Sway Me Good
Industry
Industry
Creator Economy
Creator Economy
Role
Role
Lead Product Designer
Patform
Patform
iOS and Android
Type
Type
Live SaaS Product
Challenge
The existing onboarding required creators to complete significant amounts of information before they understood what the platform did or why those details were needed. Long forms, no contextual guidance and a lack of trust signals made the process feel transactional rather than welcoming. For a platform built around influencer partnerships and affiliate marketing, where accurate user data is essential, the challenge was collecting everything required without losing creators before they ever reached the product.
Results
The redesigned onboarding breaks a complex registration journey into focused, single purpose steps using progressive disclosure throughout. Each screen asks only for information that is relevant at that moment, explains why it is needed and keeps momentum through clear progress indicators and the ability to skip non critical steps. Educational slides introduce the platform before users reach the home screen, reducing uncertainty and setting expectations early. Privacy focused messaging builds trust at the right moments, and interest selection personalises the experience from the first interaction. The result is an onboarding flow that functions as the first product experience rather than a registration form.
+25%
Onboarding completion rate
Onboarding completion rate
+38%
Session engagement after activation
Session engagement after activation
84%
Drop off during registration flow
Drop off during registration flow
Trusted by Professionals
Most of my client work sits behind NDAs, white-label projects and products I can’t fully show publicly. So here are a few words from people I’ve worked with along the way.
Nelu has been part of our product journey for over 4 years now and the impact has been real. He has a genuine talent for taking something complicated and making it feel simple, which sounds easy until you try to find someone who can actually do it.
From early UX thinking through to the final interface, he's been consistent, communicative, and deeply invested in getting things right. He cares about the product, not just the brief.
Neil Ellul
Head of Product, Sway Me Good
Fintech leaves no room for unclear thinking. Nelu understood the compliance constraints, the edge cases, and the users who don't have patience for confusion. He designed around all of it without being asked. He asked the right questions, pushed back when it mattered, and delivered flows that actually worked under real pressure. That combination of product thinking and design craft is genuinely difficult to find.
Product Manager
Macropay
Getting genuinely useful feedback from platform contributors is rarer than you'd think. Nelu was one of the exceptions. He never gave surface impressions, he identified exactly where something broke down and explained why it mattered to the user. Session after session, across very different products, that precision never slipped. The teams on the other side always had something concrete to act on.
Success Team
UserTesting.com
At the point we brought Nelu in, our product had outgrown its UX and we needed someone who could make sense of it quickly. He got up to speed fast, asked smart questions and gave us a clear path forward without overcomplicating things. Collaborative, focused and always user centred even when conversations got technical. Exactly the kind of designer you want when the product needs real clarity.
Victor
CEO, Finovra
Trusted by Professionals
Most of my client work sits behind NDAs, white-label projects and products I can’t fully show publicly. So here are a few words from people I’ve worked with along the way.
Nelu has been part of our product journey for over 4 years now and the impact has been real. He has a genuine talent for taking something complicated and making it feel simple, which sounds easy until you try to find someone who can actually do it.
From early UX thinking through to the final interface, he's been consistent, communicative, and deeply invested in getting things right. He cares about the product, not just the brief.
Neil Ellul
Head of Product, Sway Me Good
Fintech leaves no room for unclear thinking. Nelu understood the compliance constraints, the edge cases, and the users who don't have patience for confusion. He designed around all of it without being asked. He asked the right questions, pushed back when it mattered, and delivered flows that actually worked under real pressure. That combination of product thinking and design craft is genuinely difficult to find.
Product Manager
Macropay
Getting genuinely useful feedback from platform contributors is rarer than you'd think. Nelu was one of the exceptions. He never gave surface impressions, he identified exactly where something broke down and explained why it mattered to the user. Session after session, across very different products, that precision never slipped. The teams on the other side always had something concrete to act on.
Success Team
UserTesting.com
At the point we brought Nelu in, our product had outgrown its UX and we needed someone who could make sense of it quickly. He got up to speed fast, asked smart questions and gave us a clear path forward without overcomplicating things. Collaborative, focused and always user centred even when conversations got technical. Exactly the kind of designer you want when the product needs real clarity.
Victor
CEO, Finovra
Trusted by Professionals
Most of my client work sits behind NDAs, white-label projects and products I can’t fully show publicly. So here are a few words from people I’ve worked with along the way.
Nelu has been part of our product journey for over 4 years now and the impact has been real. He has a genuine talent for taking something complicated and making it feel simple, which sounds easy until you try to find someone who can actually do it.
From early UX thinking through to the final interface, he's been consistent, communicative, and deeply invested in getting things right. He cares about the product, not just the brief.
Neil Ellul
Head of Product, Sway Me Good
Fintech leaves no room for unclear thinking. Nelu understood the compliance constraints, the edge cases, and the users who don't have patience for confusion. He designed around all of it without being asked. He asked the right questions, pushed back when it mattered, and delivered flows that actually worked under real pressure. That combination of product thinking and design craft is genuinely difficult to find.
Product Manager
Macropay
Getting genuinely useful feedback from platform contributors is rarer than you'd think. Nelu was one of the exceptions. He never gave surface impressions, he identified exactly where something broke down and explained why it mattered to the user. Session after session, across very different products, that precision never slipped. The teams on the other side always had something concrete to act on.
Success Team
UserTesting.com
At the point we brought Nelu in, our product had outgrown its UX and we needed someone who could make sense of it quickly. He got up to speed fast, asked smart questions and gave us a clear path forward without overcomplicating things. Collaborative, focused and always user centred even when conversations got technical. Exactly the kind of designer you want when the product needs real clarity.
Victor
CEO, Finovra
Trusted by Professionals
Trusted by Professionals
Most of my client work sits behind NDAs, white-label projects and products I can’t fully show publicly. So here are a few words from people I’ve worked with along the way.
Nelu has been part of our product journey for over 4 years now and the impact has been real. He has a genuine talent for taking something complicated and making it feel simple, which sounds easy until you try to find someone who can actually do it.
From early UX thinking through to the final interface, he's been consistent, communicative, and deeply invested in getting things right. He cares about the product, not just the brief.
Neil Ellul
Head of Product, Sway Me Good
Fintech leaves no room for unclear thinking. Nelu understood the compliance constraints, the edge cases, and the users who don't have patience for confusion. He designed around all of it without being asked. He asked the right questions, pushed back when it mattered, and delivered flows that actually worked under real pressure. That combination of product thinking and design craft is genuinely difficult to find.
Product Manager
Macropay
Getting genuinely useful feedback from platform contributors is rarer than you'd think. Nelu was one of the exceptions. He never gave surface impressions, he identified exactly where something broke down and explained why it mattered to the user. Session after session, across very different products, that precision never slipped. The teams on the other side always had something concrete to act on.
Success Team
UserTesting.com
At the point we brought Nelu in, our product had outgrown its UX and we needed someone who could make sense of it quickly. He got up to speed fast, asked smart questions and gave us a clear path forward without overcomplicating things. Collaborative, focused and always user centred even when conversations got technical. Exactly the kind of designer you want when the product needs real clarity.
Victor
CEO, Finovra
Nelu Cretu - UX/UI Product Designer
Your users deserve a better experience.
Let's fix that.
Nelu Cretu © 2025. All rights reserved.
Nelu Cretu - UX/UI Product Designer
Your users deserve a better experience.
Let's fix that.
Nelu Cretu © 2025. All rights reserved.
Nelu Cretu - UX/UI Product Designer
Your users deserve a better experience.
Let's fix that.
Nelu Cretu © 2025. All rights reserved.